Embracing Human-Centric Language In The Workforce
Embracing Human-Centric Language In The Workforce
In the dynamic landscape of the workforce ecosystem, language plays a pivotal role in shaping perceptions, building relationships, and fostering inclusivity. Recently, I had the privilege of participating in a thought-provoking discussion during a webinar on this very topic. Our dialogue centered around reimagining the language used within the workforce ecosystem to adopt a more human-centric approach. Here are some key insights from our conversation:
Recognizing the Impact of Language
We delved into the impact of language within the staffing industry. Terms like “heads,” “bodies,” and “temps” were identified as potentially dehumanizing, failing to acknowledge the invaluable contributions of contingent workers. John Healy emphasized the importance of reframing our language to reflect the human aspect of talent acquisition. Using terms that imply “buying” or “acquiring” people can be offensive and overlooks the dignity and significance of individuals within the workforce.
The Case for Human-Centric Language
Why does human-centric language matter? It’s not merely about semantics; it’s about fostering respect, dignity, and inclusivity. Angela Westhead, CCWP shared her experience in rebranding the contractor experience by giving contingent workers meaningful titles. At Twitter, they coined their extended workforce as the “flex flock,” integrating them into the company’s culture while maintaining respect for their role. This approach creates a positive and inclusive brand experience, reflecting a deeper understanding of the contractor’s value beyond mere temporary roles.
Implementing Change and Building Relationships
Ashley Wilson, CCWP highlighted the ongoing effort to correct language and normalize respectful behaviors within organizations. Terms like “services agreement” replacing “master services agreement” reflect a conscious shift towards more respectful and inclusive language. This isn’t just about words—it’s about creating a culture that values every individual’s career and life experience.
How has your organization embraced human-centric language to enhance its workforce ecosystem?